Fan expérience dans le monde
A dream come true: All Blacks v France in New Zealand
Who has never dreamed to see its national rugby team play against the All Blacks in New Zealand?
Who has never dreamed to see its national rugby team play against the All Blacks at the Eden Park, in New Zealand? It’s here, down under, that I had the chance to live this once in a life-time experience!
[Pour l’article en français, c’est par ici]
The XV de France travelling to New Zealand
The French Rugby Team came to NZ to play the Steinlager Series – Tournée de Juin in French. Three games on the two Kiwi islands: Auckland, Wellington and Dunedin.
Hard to say that the French have the statistics on their side. The World Champions and France have a rivalry which extends back to 1906. They have played 58 times, with the All Blacks winning 45 times and the French only 12. And it has been 24 years that France did not beat them on their own turf…
Moreover, last time France came to play here 5 years ago, they lost their three games. I hope we can have a chance for revenge this time!
@FFRugby All Blacks playing France at the Eden Park
A more than expected game by the Kiwis
It’s been a few weeks now that the locals are very passionate about this game. We were said that the French team is particularly respected and liked here by the rugby fans. We saw a lot of billboards and advertising on the streets. Many bars were broadcasting old games opposing the Men in Black and the French for a month now! Such a great atmosphere. I havn’t expected less from a country where the All Blacks is a religion!
We had more than a month to wait before this specific game! We filled time visiting the Rugby Museum in the middle of New Zealand.
Social medias also looked forward this exciting event! This game was an historic moment for the All Blacks: the well-known Beauden, Scott and Jordie Barrett are going to play this test match at Eden Park, the first time ever that three brothers are in a starting lineup!
https://twitter.com/AllBlacks/status/1004870551708422145
On the other side, the French media did not really advertise this game: concerned by other rugby events at the same time (Paris 7s, U20 World Cup) and endured the time difference with a live game at 9:35am not easy to appeal…
Game day at the French Festival
It is no coincidence; the Auckland French Festival was organised this same weekend. What’s more thrilling than spending game day over there to get cheered up for the game, meet other French fans, practice the national anthem “la Marseillaise” with dear wine, cheese and beers!
@fanstriker Pre-game afternoon at the French Festival
It was all a relaxed and cheerful atmosphere with petanque fields (typical French game), French food, home made music, croissants or champagne. Can you guess which of the stands was the most crowded? The Raclette one! If you don’t know this typical winter French dish yet, let me know and I’ll get you discover!
All the fans who couldn’t get a ticket for this sellout game were able to watch it here on huge screens at the “French Fan Zone”. As far as I am concerned, it’s time to get to the stadium…
The legendary Eden Park
This is not my first game at the Eden Park and I have to say that I enjoyed again the easy public transportation to reach the venue.
@fanstriker Sunset on the Eden Park waiting for the fans to get in
Even if we arrived there early, we could already feel the festive atmosphere rising around the stadium. It is such a great pleasure to see that so many French fans made it so far, even here, at the end of the world.
We used this time to walk around the venue, looking for any animation or activity we could do in the remaining 2h30 before kick-off.
A long time to kill before kick-off
We met as expected the loyal volunteer team, devoted to help any fan to get to their seat. Several All Blacks’ flags and merchandising sellers were wandering the corridors to rescue non-dressed up fans.
@fanstriker Some of the services available at the Eden Park before the game
Many food trucks had an extensive and tasty range of menus for starving fans: Mexican food, kebabs, barbecue, burgers, fish and chips and even some bio and gluten free options.
However, no signs of any initiative from the stadium to entertain fans before the game. Why not waiting in the “old fashioned way”: chat with other fans, take pictures and selfies, sing songs together, have a beer and vote for the best dress up!
This way we had the chance to meet Olivier alias Baroud4Sport traveling around the world to attend sport events. You can find his Fan Story here.
We also loved this initiative launched by some great French fans to deal with this lack of fan services. They created a home-made free painting Bleu-Blanc-Rouge stand for those fans who forget about their costumes. What a success and what a great solidarity!!
@fanstriker Improvised painting stand for the French fans
The All Blacks fans were also well dressed up.
@fanstriker Meeting with All Blacks fans just before kick-off
A couple of minutes remaining
The last minutes were well handled by the organization. A speaker in the stands – supported by the giant screens – was presenting the features of the game: the number of times the All Blacks kicked our ass, the stakes of this game, an interview of the great but injured Kieran Read, the World Cup being exhibited on the field and finally the players presentation. The tension was at its utmost, we were just waiting for the rugby men to get on the turf!
https://twitter.com/AllBlacks/status/1005372800670896129
”Singing – or more exactly shouting to the point of losing my voice – the Marseillaise, barely alone in our section in front of this crowded Eden Park, is one of my strongest memory of this game.”
Laure, Fanstriker
@fanstriker Just a few seconds before French national anthem
Time for Haka
Let’s hear «Aotearoa » and « God defend New Zealand ». The 43,000 kiwis would rise and sing their anthems in unison. The Men in Black packed against each other proudly showed that they were going to play their heart and soul out for their country. We even saw some of the rookies crying during the song.
It was a strong moment, but not as expected as what was coming next: the famous Haka! And it is the classical but not less powerful Ka Mate that the All Blacks performed to welcome the French Team.
What a show! The stand up and silent crowd watched the 23 players. Those seizing 40 seconds – that seemed an eternity – gave us goosebumps. I can still remember the player’s hands hitting their thighs and this noise reaching the last rows of the stadium.
Huge flames gave the final signal: the tone has been set.
[KGVID]https://fanstriker.com/wp-content/uploads/2018/06/WhatsApp-Video-2018-06-10-at-07.43.28.mp4[/KGVID]Allez les Bleus, your fans are here!
It was hard to make our songs heard as spread out French fans in the middle of this black mass. Too bad there was no « visitor stand » so we could all be together to foster our team. Regarding this condition, I was happily surprised to hear that loud the French songs and see that French guys launched a wave around the stadium. Compared to other fans, the Kiwis are kind of quiet, not crazy singing or shouting and do not really react to the game – even at litigious actions. They looked like a peaceful strength that made the game atmosphere surprisingly peaceful, except for tries!
Being the only French around in our section was actually not a problem and the All Blacks’ fans were very friendly, a bit amused but always looking to congratulate us during the good French plays. However, they were very confident from the beginning that they would win this game.
@AllBlacks The French fans ready to sing
40 minutes of intense magic
It is only 7 minutes after kick-off shot by Belleau that Grosso found a window from a ruck turnover and scored the first try. Unfortunately, Para did not convert it (0-5). Les Bleus were inspired and it is only at the 14′, after a penalty claimed by the referree and successfuly completed by Beauden Barrett that the All Blacks came to the score (3-5).
Again, Para realised a great three point after Smith was penalised twice over (3-8).
Right after, the three-way Barrett tornado hit the French defense hard for the first time. After passing through Crotty, Beauden finds the ball in the corner to conclude the move (8-8).
Para’s second penalty, a tremendous kick offered the lead to France just a few minutes before half-time (8-11).
However, in this short remaining time, the All Blacks found easily the way through the goal line. Yet, this try was turned down by the referee beacause of an obstruction of Smith on Chat earlier in the move, and… whistle!
https://twitter.com/FFRugby/status/1005364360439648256
France kept the lead at the break. Defense was their key strengh. The All Blacks were maybe lacking precision during those 40′ and unluckily their kicker was not very successful either.
Enough to turn us overjoyed and let us hoping for a victory!
The very short half-time
I used half-time for food and toilet break… like everyone else ! I talked about the cleanliness and the huge size of the bathrooms at the Eden Park during my last visit. However, it was not sufficient enough and I missed the 5 minutes of the second half-time. Inevitable issue, as always…
And then… we bit the dust
Only 8 minutes after the players came back on the turf that Barrett scored a penalty (11-11).
Right after, Gabrillague was yellow-carded for a high tackle on Cotty and the French had to go down to 14 men. We can say that this mistake cost France the game.
Indeed, shortly after Paul left the field, the All Blacks scored three tries in a raw. Those points were built on precision and hard on attack. Barrett improved also its convertion rate. The result put beyond doubt (40-11).
Despite the attempts of the French staff to rotate some players, Les Bleus were overwhelmed and endured two tries from Ioane and Savea. The teams leave the pitch on the score of 52-11.
After this painful defeat, the French fans are expecting a reaction for their team for the second test match, a week later at the Westpac stadium in Wellington.
@AllBlacks Rémy Grosso defending against an unstoppable Ryan Crotty !
Sad but memorable ending
The All Blacks players and staff stayed a long moment on the field after the end of the game. Even if we were a bit sad about the outcome of the game we jumped on the occasion to be the perfect groupies. We had the chance to take some pictures with the players and chat with some of them who were even in the stands, among all their fans. That was amazing!
@fanstriker Players after the game spending time with the fans
@fanstriker The best selfie with Ryan Crotty
“The world cup champions are not pretentious and don’t show off. It’s a real pleasure for the fans. It is unforgettable moments that we would have loved to share also with our French squad.”
Laure, Fanstriker
Unfortunately, the French players might not have been in the mood to mingle with the crowd after such a defeat (very few stayed after to meet and greet the fans). It is too bad not to just thank the fans that travelled thousands of kilometres so support them.
We took the bus on our way back home (the dedicated transportation services of the stadium were once again really great) with stunning memories for a life time and sparkles in the eyes! In the end, it is really not the result of the game that makes the fan experience extraordinary.
We promised to come back a third time to the Eden park but this time to support the All Blacks! Yes, we also like to win anyway…
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Fan expérience dans le monde
L’expérience #InnovationGame du FC Cologne
L’#InnovationGame, le match de l’innovation a offert une expérience enrichie à tous les fans, au stade, sur mobile ou à la maison.
L’ #InnovationGame, l’innovation était le thème donné à cette rencontre amicale entre le FC Cologne et le Milan AC.
Ce samedi 16 juillet dernier, le club allemand du FC Cologne accueillait le club italien du Milan AC au RheinEnergieStadion (50 000 places) pour un match amical dans le cadre du tournoi de pré-saison de la Telekom Cup. Pour ce match l’organisation a souhaité proposer aux (télé)spectateurs et supporters une expérience immersive totalement inédite basée sur l’innovation.
You want Milan? You get Milan! 🤩
On 16th July, Serie A champions @acmilan will visit the RheinEnergieSTADION as part of the 2022 Telekom Cup! 🏆
Tickets go on sale tomorrow! 🎟️ #effzeh #innovationgame pic.twitter.com/Ut0IgdMfXM
— 1. FC Cologne (@fckoeln_en) May 30, 2022
#InnovationGame, le match offrant une expérience immersive aux fans
Le match a été annoncé comme étant une expérience test portée sur l’innovation. L’#InnovationGame (ndlr : match de l’innovation) a eu pour objectif de proposer plusieurs nouvelles technologies au public peu importe où il se trouvait pour suivre cette rencontre. Une thématique cohérente du fait du partenariat technologique du club allemand avec Deutsche Telekom.
Une expérience stade, maison et mobile améliorée
Les principaux médias qui ont relayé l’information se sont concentrés sur “l’effet whaou” qu’offre les caméras et les micros sur les joueurs (nous en parlons plus bas dans cet article) mais l’expérience stade était elle aussi innovante puisque plus de 15 startups ont proposé des solutions nouvelles pour enrichir l’expérience des spectateurs au stade avec pour exemple, un système stratégique de gestion des foules qui informait les fans du stand de consommation ou des toilettes ayant le temps d’attente le plus court, ou encore une technologie qui permet de remplacer son billet d’entrée dans le stade par son écharpe de supporter, des quizz, des moments et contenus exclusifs, etc.
L’expérience à la maison était elle aussi enrichie puisque le téléspectateur pouvait là encore pour exemple, choisir ses temps forts selon les scènes de jeu et les joueurs qu’il souhaitait observer, ou encore apparaitre sur l’écran géant du stade. De même que l’expérience fan sur mobile pour ceux qui suivaient la rencontre de leur smartphone. Plusieurs expériences étaient proposées.
Le club a ensuite sollicité les fans pour répondre à un questionnaire dans le but d’évaluer cette expérience innovante test.
Un micro et des caméras sur les joueurs
Comme nous le disions précédemment, ce qui a été largement relayé sur les réseaux sociaux concerne les caméras et les micros que portaient certains joueurs. C’est vrai que les images sont incroyables ! En tant que téléspectateur, nous avons l’impression d’être dans l’action ou celle d’un jeu vidéo. Plus concrètement, deux joueurs de champ de l’équipe allemande du FC Cologne (Tim Lemperle et Timo Hübers) étaient équipé d’une caméra discrète sur le torse tandis que deux autres joueurs (Mark Uth et Kingsley Ehizibue) portaient eux des micros.
“Depuis mon premier jour à Cologne, j’ai été agréablement surpris par la multitude d’idées innovantes et d’initiatives technologiques pour une expérience de stade émotionnelle. Telekom Germany, Cologne et de nombreuses startups veulent montrer ce qui sera possible dans le football du futur.”
Philipp Türoff, Directeur général du FC Cologne
Les images étaient ensuite diffusées sur les réseaux sociaux du club pendant la rencontre.
Comment cette technologie fonctionne t-elle ?
Eran Tal, le dirigeant fondateur de la société MindFly à l’origine de cette technologie a expliqué fin mai sur i24NEWS English que “le principe est simple. Les joueurs sont vêtus de gilets légers – à la manière des brassières GPS portées de plus en plus fréquemment par les footballeurs – qui contiennent une caméra haute définition. Un petit trou est fait dans le maillot et laisse dépasser l’objectif. “Cette technologie permet aux fans de pouvoir suivre instantanément l’action du point de vue du joueur“.
La technologie immersive de caméra sur les joueurs sera présente en EuroLigue de Basket cette saison. Une tendance à l’ultra immersion qui s’accentue depuis quelques années avec Redbull notamment surtout GoPro qui permet d’apposer des caméras sur des espaces inédits, comme sur le vélo des coureurs cyclistes ou encore à l’intérieur des cockpits des pilotes de Formule 1.
La course à l’expérience la plus immersive semble bien être lancée.
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Fan expérience dans le monde
L’expérience “Pitch View Penthouse” à Wembley par Booking.com
Partenaire officiel de l’EURO féminin de l’UEFA 2022, Booking.com a adapté une loge à Wembley pour créé l’expérience “Pitch View Penthouse”.
Partenaire officiel de réservation d’hébergement de l’EURO féminin de l’UEFA 2022, Booking.com renouvelle son expérience spectaculaire en aménageant une chambre dans un stade. Cette fois-ci c’est au stade de Wembley de Londres.
Bien qu’elle ne garantit plus autant l’effet “waouh” qu’elle procurait autrefois, cette activation nommée par la marque “Pitch View Penthouse”, qui s’avère être une loge transformée en chambre fait toujours réagir sur les réseaux sociaux.
La loge transformée en chambre dans un stade pour l’Euro féminin de football
L’Euro féminin de l’UEFA 2022 débute aujourd’hui mercredi 6 juillet en Angleterre (jusqu’au 31 juillet). En tant que partenaire officiel de la compétition, Booking.com a réitéré son activation phare, la transformation d’une loge en chambre. “Pitch View Penthouse” s’est installée dans l’une des loges du stade de Wembley à Londres où se jouera la finale de la compétition. La pièce décorée sur thème du terrain (ce qui explique la couleur verte) donne une vue directe sur la pelouse avec un balcon privatif.
Voir cette publication sur Instagram
L’expérience “Pitch View Penthouse” comprend le trajet avec chauffeur jusqu’au stade de Wembley, un accueil par Karen Carney, ancienne joueuse anglaise et ambassadrice de la marque Booking.com, une visite des coulisses du stade, un accès pour 2 personnes à la chambre (équipée d’un lit king-size, d’un grand écran de télévision), un service VIP tout au long de la journée, un dîner privé dans le Penthouse, la finale dans des conditions optimisées et un petit-déjeuner au bord du terrain le lendemain matin au réveil. À noter qu’à leur entrée dans la chambre les invités seront accueillis par le son d’une foule en liesse (imitant le bruit des fans à l’entrée des joueuses sur la pelouse).
Dreaming of the ultimate overnight football experience? Our spectacular ⚽️ -themed Pitch View Penthouse in Wembley Stadium is available to book now. Two lucky guests will experience the @WEURO2022 final this 31st July in pitch-perfect style: https://t.co/2cbYERA6ue #WEURO2022 pic.twitter.com/ZrrzzJFZEU
— Booking.com (@bookingcom) July 6, 2022
Une chambre réservable uniquement pour le soir de la finale
La suite ne sera réellement disponible que le 31 juillet, date à laquelle la finale de l’Euro féminin de l’UEFA 2022 doit avoir lieu. Pour espérer vivre l’expérience “Pitch View Penthouse” par Booking.com, les volontaires pouvaient tenter de réserver la chambre exclusivement sur le site Booking.com dès ce mercredi 6 juillet à 10 heures du matin sur la base du premier arrivé, premier servi. Le prix de la nuitée a été fixé à 20,22 £ (env. 24€) en référence à l’année 2022. Il fallait donc être vif plus chanceux pour l’obtenir. On ne sait pas encore qui a pu avoir cette réussite.
“Nous sommes ravis de proposer cette incroyable expérience de séjour de football ultime pour la finale de l’Euro féminin de l’UEFA 2022. Créer ces moments mémorables et ces premières expériences est si important pour nous chez Booking.com. Le Pitch View Penthouse à Wembley sera l’endroit idéal pour profiter d’une soirée spéciale, lors de ce qui s’annonce comme un fantastique tournoi de football.”
Arjan Dijk, vice-président senior et directeur du marketing chez Booking.com
La date a été choisie en cohérence avec le jour du match d’ouverture de la compétition qui oppose l’Angleterre à l’Autriche ce soir à 21h00.
